Basketball

  • Fun Ways Brands Are Betting on March Madness
    Posted in: Basketball

    The time of office pools, decreased productivity and busted brackets has arrived. These days, you can’t sneeze (or look at your Facebook feed) without coming across a sponsored bracket contest. For businesses, using social media is key to getting the word out about their promotions. Here are a few companies that are trying to stand […]

  • What Donald Sterling's NBA Blowup Teaches Entrepreneurs
    Posted in: Basketball

    The NBA recently banned Los Angeles Clippers owner Donald Sterling for life due to racist remarks made during secretly-taped phone conversations with his girlfriend. There are four important lessons in his downfall for entrepreneurs: 1. You are what your track record says you are. This is not the first blip on the racism-radar screen for […]

  • Magic Johnson: The Businessman Behind the Basketball Legend
    Posted in: Basketball

    Earvin “Magic” Johnson is known for his success on the basketball court as a star point guard for the Los Angeles Lakers who powered his way to five NBA championships during the 1980s. But since his retirement nearly 20 years ago, he’s become a business powerhouse. On Tuesday night, Johnson will be celebrated not only […]

  • 5 Things Entrepreneurs Should Know About Real Estate
    Posted in: Basketball

    Entrepreneurs always underestimate the role that real estate plays in the success or failure of their small business. I've learned a lot over the years as a real estate entrepreneur that applies to any business owner. Here are my tips for entrepreneurs looking to rent an office, retail space, or even a restaurant. 1. Rent […]

  • How Carmelo Anthony Is Becoming a Tech Player
    Posted in: Basketball

    I find inspiration in all types of people, doing all types of things.  From poker players to reality TV stars, the world is full of self starters and go getters that we can look up to and find motivation within our own trials and tribulations in our own paths to potential greatness.   Carmelo Anthony […]

  • Shaquille O'Neal on Geeks, Partnering and Winning in Business
    Posted in: Basketball

    Shaquille O'Neal is famous for his years of pro-basketball greatness. Fewer people know him for his social-media prowess. That's a relative statement as he has 6.8 million Twitter followers and more than 3 million Facebook fans. But even fewer people know him as an entrepreneur and a tech enthusiast. "I'm one of the world's tallest geeks," […]

  • Which Entrepreneur Likes to Rap? New Comic Reveals Obscure Trivia
    Posted in: Basketball

    Titans of industry might not have capes, but they do wield special powers — ones that are being celebrated in a new comic book "Tycoon: Rising to the Top” released last week. Starbucks owner Howard Schultz, and General Electric CEO Jack Welch are among the stars of a graphic novel by Bluewater Productions, a company […]

  • What Your Business Can Learn From March Madness
    Posted in: Basketball

    It's March Madness and you know what that means: U.S. companies are poised to take a productivity smackdown. Chicago-based global outplacement firm Challenger, Gray & Christmas, Inc., estimates that March Madness will cost at least $134 million in "lost wages" over the first two days of the tournament, as an estimated 3 million employees spend […]

  • Put Authenticity Into Your Celebrity Endorsements
    Posted in: Basketball

    When it comes to exposing contradictions, video is vigilant — just ask Brian Williams. There’s one arena, however, in which video’s policing power appears less potent: advertising endorsement — just ask LeBron James. Related: How Creative Thinking Can Nab a Coveted Celeb Endorsement The NBA superstar and prolific promoter made headlines with an interview he gave at a […]